IDEAL PRODUCT is Bulgarian company founded in 1998 as a traditional cannery. Our production facilities are located in Perushtica at the foot of the Rhodopes mountain.

 

The factory has an area of 7,000 m2 and is equipped with modern and highly productive lines. The production capacity of the equipment is 1.350 tons of finished products per month.

Experience gained over the years in the production of tomato based products and uncompromising quality has enabled Ideal Product to become a leading producer of lutenitsa ketchup, tomato sauce, mustard, mayonnaise and jam. Working hard over the years we have established brand IDEAL PRODUCT as one of the most famous and popular in its segment in Bulgaria. Our company has a reputation as a fast growing company and a reliable partner for its customers, suppliers, employees and customers.

Our success is based on our efforts in four main business segments:

  • Our employees.
  • Long-term, fruitful and mutually beneficial cooperation with our partners - suppliers and customers.
  • Continued commitment to quality of the products. Consistency in quality and taste is our priority.
  • We use only natural ingredients and work with quality materials, thus ensuring the best for our customers.

IDEAL PRODUCT has implemented quality control system ISO 9001-2000.

We not only produce and develop our own brand IDEAL PRODUCT, but also produce products under the trade marks of many multinational retail chains in the country and our overseas partners.

We at IDEAL PRODUCT have well-developed and efficient distribution network which covers the whole territory of Bulgaria.

Our major clients are retailers with regional and national coverage - BILLA, Kaufland, METRO and others.

We managed to make IDEAL PRODUCT leader in the HORECA channel. Our products are preferred because of the quality, appropriate catering package and reasonable price.

Our company has developed successful business relationships with partners from Romania, Spain, Macedonia, Albania. One of the priorities of our company is to increase exports to the countries of the European Union.